How to Use the Amazon Seller App in 2023: A Complete Guide

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Looking to optimize your Amazon business using the Amazon Seller App in 2023? You've come to the right place. This comprehensive guide will detail every step you need to take to make the most out of the Amazon Selling App, a powerful tool designed to amplify your selling experience on Amazon's bustling platform.

Getting a grip on a new app can be a tad overwhelming, especially when it plays a pivotal role in your e-commerce business. But don't worry, we're about to unlock the secrets of the Amazon Seller App (aka Amazon Selling App), clarifying its features, from the Amazon Seller Scanner App to the robust selling capabilities, and much more. We'll dive into the depths of this app's functionality to help you leverage it effectively to bolster your business operations.

The Amazon Selling App's standout advantage is its ability to simplify your sales process, enabling you to manage your Amazon business on the move. The Amazon Seller Scanner App takes this convenience a step further, making it a breeze to assess product viability. But the question remains: how does the Amazon Seller App work? More importantly, how can you take advantage of Amazon Selling App’s features to elevate your profits and enhance your selling convenience?

This thorough guide covers it all. We'll walk you through how to download the Amazon Seller App for free, and how to fully utilize its features to benefit your business. As an Amazon seller, you might be well-versed with some features, but rest assured, there's still a myriad of functionalities and tips waiting to be discovered through this guide.

Whether you're an experienced seller who's familiar with the Amazon Seller Central App or a newcomer taking your first steps, this guide promises valuable insights and practical steps to enhance your Amazon selling experience. The best part is, you don't need to be tech-savvy to extract maximum value from this app. So, settle in as we embark on this journey to explore the Amazon Seller App, providing you with the tools to propel your business to new heights. Let's kick off with a fundamental question: what is the Amazon Seller App? Let's dive in to find out.

What is the Amazon Seller App

The Amazon Seller App (aka Amazon Selling App) is a robust, all-inclusive mobile app, exclusively tailored for vendors in Amazon's bustling marketplace. It's an empowering tool that grants you control over your Amazon enterprise from anywhere. Whether you're working from home, meeting suppliers, or vacationing, your business stays at your fingertips, keeping you ahead of the curve.

Incorporating a wide array of functionalities, the Amazon Seller App simplifies the selling process, be it managing orders, monitoring sales, addressing customer inquiries, or updating product listings. It's like having a miniaturized version of your Amazon Seller Central App dashboard right on your smartphone, allowing you to oversee your business operations even when away from your desk.

An exceptional feature within the Amazon Seller App is the integrated scanner, often referred to as the Amazon Seller Scanner App. This useful instrument allows vendors to instantly scan product barcodes and gain insights into their performance on Amazon. It offers vital information, including pricing, sales ranking, competition, and more, proving incredibly beneficial when you're contemplating sourcing new products to sell.

Moreover, the Amazon Seller App offers intricate business analytics, supplying valuable data on sales trends, consumer traffic, and ad performance. This data aids in comprehending your business' performance more accurately, thus proving instrumental in shaping your future selling strategies.

What sets the Amazon Seller App apart as a game-changer is its capacity as a profit-generating tool. By mastering how to use the Amazon Seller App effectively, you can boost your productivity and efficiency significantly, leading to an increase in sales and revenue. By exploiting the app's functionalities to their full extent, you can save time, minimize error risk, and maintain a competitive edge in the marketplace.

What Are the Features of the Amazon Seller App

As an Amazon seller, understanding the features of the Amazon Seller App can help you streamline your selling process and drive your business growth. This app is laden with tools designed to help you manage your Amazon store more efficiently. In the next section, we'll go through each of these features, explaining what they do and how they can benefit your business.

1. Product Listing Management

The Amazon Seller App allows you to manage your product listings seamlessly. You can add new items, edit existing product details, and change pricing or quantity on the go, making inventory management a breeze.

2. Amazon Seller App Scanner

The in-built scanner tool lets you scan barcodes on products to quickly pull up related information. It aids in product research by showing you current prices, sales rank, and customer reviews instantly.

3. Order Fulfillment

This feature ensures that you never miss out on any orders. It provides real-time notifications of new orders, allowing you to fulfill them promptly, track shipment status, and even handle returns effectively.

4. Customer Communication

The app enables quick and efficient communication with your customers. You can respond to buyer messages, answer queries, and even handle customer reviews, all in a timely manner, ensuring exceptional customer service.

5. Sales Analytics

The Amazon Seller App provides a detailed breakdown of your sales, offering insights into daily and monthly revenue. It helps you understand sales patterns, identify top-selling items, and plan your future business strategy accordingly.

6. Payment Reports

Stay updated with your financials using the app's payment reports feature. It allows you to view your balance, monitor transactions, and track your payments, aiding in efficient financial management.

7. Advertising Campaign Management

The Amazon Seller App enables you to create, manage, and track your advertising campaigns. You can monitor campaign performance, adjust bids, and tweak strategies, all aimed at optimizing your advertising efforts.

8. Business Health Dashboard

This feature provides an overview of your business's performance, covering metrics like sales, order defect rate, and customer feedback. It aids in identifying areas of improvement and maintaining high seller performance.

9. Competitor Monitoring

The Amazon Seller App provides insights into how your products are performing against competitors. By giving you an idea of the competitive landscape, it helps you make more informed business decisions.

10. Notifications and Alerts

The app keeps you informed about critical updates or changes in your Amazon account, like policy changes or important dates, through timely notifications and alerts, ensuring you're always in the loop.

How to Get the Amazon Seller App

Having the Amazon Seller App on your mobile device can dramatically improve the flexibility and efficiency of your Amazon selling business. With the Amazon Seller App, you can manage your business on the go, making crucial decisions at any time and from anywhere. Before learning how to use the Amazon Seller App, you need to get the app by following these steps:

Step 1: Go to Your Device's App Store

Whether you're using an Android or iOS device, you can find the Amazon Seller App in your device's app store. Android users can visit the Google Play Store, while iOS users can head to the Apple App Store.

Step 2: Search for "Amazon Seller App"

In the search bar of your app store, type "Amazon Seller App." The app should be one of the first results to appear.

Step 3: Download the Amazon Seller App

Once you find the Amazon Seller App, click on the "Install" or "Get" button, depending on your device's app store. The download and installation process will begin automatically.

Step 4: Open the App

After the installation is complete, find the Amazon Seller App on your device's home screen or app list. Tap on the app icon to open it.

Step 5: Log in or Sign up

If you already have an Amazon Seller account, you can log in using your existing credentials. If you're new to selling on Amazon, you can create a new seller account directly from the app.

How to Use the Amazon Seller App


In this section, we are going to guide you through the step-by-step process of effectively using the Amazon Seller App. Whether you're a beginner or an experienced seller, this simple guide will help you unlock the full potential of the app to optimize your Amazon selling experience. Let's delve into the specific steps that will put you on the path to success with the Amazon Seller App.

Step 1: Download the Amazon Seller App

Begin your journey by downloading the Amazon Seller App from either the Google Play Store or the Apple App Store. The app is free and the installation process is straightforward, just like any other mobile app.

Step 2: Log In to Your Seller Account

After installation, open the app and log in using your Amazon Seller account credentials. If you do not have an account, you will need to create one on the Amazon Seller Central website before proceeding.

Step 3: Navigate the Home Screen

Once logged in, familiarize yourself with the home screen. It's your dashboard, offering an overview of your sales data, notifications, customer messages, and other important information related to your business.

Step 4: Explore the Amazon Seller App Scanner

Get acquainted with the built-in scanner tool, accessible through the app's main menu. Use it to scan product barcodes for quick access to crucial product data and to make informed sourcing decisions.

Step 5: Manage Product Listings

Navigate to the inventory section to manage your product listings. Here, you can add new items, edit existing listings, adjust prices, and handle inventory levels.

Step 6: Handle Order Fulfillment

In the Orders section, you can view, track, and manage your orders. This includes fulfilling orders, tracking shipments, and dealing with returns.

Step 7: Engage with Customers

Visit the Performance tab to access customer communications. Respond to customer queries, handle feedback, and manage ratings to provide an exceptional customer experience.

Step 8: Monitor Sales and Business Health

Use the app's detailed sales analytics and business health dashboard to track and understand your business performance. This data can help shape your sales strategies and improve overall business health.

Step 9: Create and Manage Advertising Campaigns

The app allows you to set up and monitor advertising campaigns. Utilize this feature to boost product visibility, track performance, and optimize advertising efforts.

How to Use the Amazon Seller App Scanner

The Amazon Seller App Scanner is one of the most powerful tools incorporated in the Amazon Seller App. It functions as an effective product research tool, enabling sellers to make quick and informed sourcing decisions.

The principle of the Amazon Seller App Scanner is quite straightforward yet extremely valuable. It allows you to scan the barcode of any product, and within seconds, the app will pull up all the relevant information about that product on Amazon. This includes pricing, sales rank, reviews, competition, and even an estimate of potential profitability.

So, how does this aid you as a seller? Imagine you're in a retail store or a garage sale, and you spot an item that you think might sell well on Amazon. Rather than guessing or waiting until you get home to research, you can use the Amazon Seller App Scanner right then and there. You can instantly check the item's selling price on Amazon, how popular it is, and who else is selling it.

In a nutshell, the Amazon Seller App Scanner provides you with valuable insights into the marketability and potential profitability of products. This is pivotal in the sourcing process, allowing you to make data-driven decisions that can significantly impact your business's success.

Learning to use the Amazon Seller App Scanner can streamline your product sourcing process and make your business operations more efficient. Here are the steps you need to follow:

Step 1: Download the Amazon Seller App

Download the Amazon Seller App from the Google Play Store or Apple App Store. It's a free app, making it a cost-effective tool for sellers.

Step 2: Log in to your Seller Account

Once you've installed the app, open it and log in using your Amazon Seller Central credentials. If you're not a registered seller, you'll need to create an account first.

Step 3: Navigate to the Scanner

From the Amazon Seller App's main interface, find and tap on the camera icon. This will open the app's scanning feature.

Step 4: Choose Product Scan

You'll see multiple scanning options. Select 'Product Scan' to use the Amazon Seller App Scanner.

Step 5: Scan the Product's Barcode

Point your device's camera at the product's barcode. The app should automatically scan the barcode and display the product details.

Step 6: Analyze the Product Information

The app will display information such as the product's selling price, sales rank, and competition. Use this data to assess the product's profitability.

Step 7: Make Your Decision

Based on the information provided, decide whether the product is worth adding to your inventory.

How to Manage Product Listings on Amazon Seller App


Mastering product listing management on the Amazon Seller App is a vital part of running a successful Amazon business. Being able to create, modify, and manage your product listings on the go offers immense flexibility. It can significantly boost your productivity and keep your store updated, which is crucial for maintaining high seller ratings and customer satisfaction. So, how exactly do you manage product listings on the Amazon Seller App? Let's dive into the steps:

Step 1: Open the Amazon Seller App

Start by opening the Amazon Seller App on your mobile device. Ensure you're logged in to your Amazon Seller account.

Step 2: Navigate to Inventory

On the app's home screen, you'll see several options. Tap on the "Inventory" icon to view your product listings.

Step 3: View or Edit an Existing Listing

In the Inventory section, you can see all your current listings. Tap on a listing to view its details. Here, you can update any information such as price, quantity, or product details by selecting "Edit Listing."

Step 4: Create a New Product Listing

To create a new listing, go back to the Inventory section and tap on the "+" symbol at the top right of the screen. Follow the prompts to add a new product, fill in all the necessary product information, and hit "Save" when you're done.

Step 5: Manage Listing Status

The Amazon Seller App allows you to activate or deactivate listings as per your needs. If you wish to temporarily remove a product from your store, you can toggle its status to 'Inactive.' Remember to switch it back to 'Active' when you're ready to sell the product again.

Managing product listings on the Amazon Seller App is a straightforward process that can have a significant impact on your Amazon business. By ensuring your listings are accurate, up-to-date, and well-managed, you enhance your customers' shopping experience and boost your chances of making more sales. The Amazon Seller App offers an efficient way to manage your product listings on the go, ensuring that no matter where you are, your Amazon store is always at its best.

How to Edit Product Photos on the Amazon Seller App

Ensuring your product photos are top-notch is crucial to your success as an Amazon seller. High-quality, clear photos can significantly enhance your product listings' appeal, influence customers' purchase decisions, and set you apart from your competitors. Fortunately, the Amazon Seller App offers a feature for you to edit product photos right from your device. Here's how to do it:

Step 1: Open the Amazon Seller App

First, ensure you have the Amazon Seller App installed on your device and that you're logged into your seller account. Open the app to get started.

Step 2: Navigate to Your Product Listings

From the home screen, select "Inventory." This will take you to your current product listings.

Step 3: Select the Product to Edit

Scroll through your listings to find the product whose photos you want to edit. Once found, click on it to view its details.

Step 4: Access the Edit Listing Page

Once you're on the product detail page, select the "Edit" button to enter the editing mode.

Step 5: Edit Photos

Scroll down to the "Product Photo" section. Here, you can remove existing photos, add new photos, or rearrange the photo order. To edit a photo, click on it and select the editing option. You can crop, rotate, or adjust the lighting and contrast until the image meets your desired quality and specifications.

Step 6: Save Changes

Once you're satisfied with the changes, remember to save. The edited photos will be updated on your product listing.

How to Manage Product Pricing and Deals on the Amazon Seller App

Mastering the art of pricing can be a game-changer for your Amazon business. The right price can help you stay competitive, attract more customers, and boost your sales. Meanwhile, offering deals can enhance your visibility and increase your conversion rates. Fortunately, the Amazon Seller App provides an easy way to manage both product pricing and deals directly from your mobile device. Let's walk through the process step by step.

Step 1: Open the Amazon Seller App

Start by launching the Amazon Seller App on your device. The app is your gateway to managing your Amazon business on the go, and understanding its functionality is essential for success.

Step 2: Go to Inventory

From the home screen of the app, navigate to your inventory. This is where all your product listings are housed, and it's where you'll manage your product pricing.

Step 3: Choose the Product

Scroll through your listed products and choose the one for which you want to adjust the price. You can search for the product by name or SKU to speed up the process.

Step 4: Edit Listing Price

Once you're on the product detail page, you'll find the current listing price. Click on "Edit" and input your new desired price. Make sure your pricing strategy considers factors like costs, competition, and demand to ensure profitability.

Step 5: Manage Deals

To manage deals, go back to the main menu and select "Advertising." Then, choose "Deals." Here, you can create new deals or manage existing ones.

Step 6: Create a New Deal

To create a new deal, click on "Create a new deal." Follow the prompts, choose the product, set the deal price, and specify the deal duration. Keep in mind that deals can help you clear out inventory, attract price-sensitive customers, and boost visibility.

How to Keep Track of Your Inventory in the Amazon Seller App

Maintaining an accurate and up-to-date inventory is paramount in running a successful Amazon business. It can help prevent stockouts and overstocking, improving your customer satisfaction and bottom line. The Amazon Seller App has made it easier than ever to monitor your inventory right from your smartphone, regardless of where you are. Here are the steps to do it:

Step 1: Open the Amazon Seller App

Begin by opening the Amazon Seller App on your mobile device. It's your portal to manage your Amazon business from anywhere, at any time.

Step 2: Access the Inventory Section

From the home screen, tap on "Inventory." This is where all your product listings are located and where you'll be managing your inventory.

Step 3: View Your Current Inventory

In the inventory section, you can see a list of your active product listings along with their current stock levels. Here, you can check the status of each product at a glance.

Step 4: Update Inventory Levels

To adjust the inventory level of a product, click on the product, then hit "Edit." In the edit mode, find the inventory field and input the new quantity. Remember to save the changes.

Step 5: Use the Restock Tool

The Amazon Seller App provides a restock tool that predicts when you might run out of stock based on your sales velocity. Regularly checking this can help you plan your restocks better and avoid out-of-stock situations.

How to Manage Advertising Campaigns in the Amazon Seller App

Advertising plays a vital role in enhancing product visibility and boosting sales on Amazon's bustling marketplace. Whether it's Sponsored Products, Sponsored Brands, or Sponsored Display, Amazon offers several advertising solutions to help sellers reach their target audience. As an Amazon seller, being able to manage your advertising campaigns efficiently is critical for your business growth. Luckily, the Amazon Seller App allows you to handle your advertising activities directly from your mobile device, making campaign management a breeze, no matter where you are. Here's how you can do it:

Step 1: Open the Amazon Seller App

Launch the Amazon Seller App on your device. This powerful tool puts comprehensive management of your Amazon business at your fingertips.

Step 2: Access the Advertising Dashboard

From the app's home screen, navigate to the "Advertising" tab. Here, you'll find an overview of your advertising activities and performance.

Step 3: View Your Campaigns

Once you're in the Advertising dashboard, you can view all your active campaigns. Click on a campaign to see detailed metrics such as impressions, clicks, and sales.

Step 4: Edit Campaigns

If you need to make changes to a campaign, simply click on the campaign and select "Edit." Here, you can adjust your budget, bid, or campaign duration.

Step 5: Pause or Enable Campaigns

From the campaign details page, you have the option to pause or enable your campaigns. This flexibility allows you to optimize your advertising spend based on campaign performance or market changes.

Step 6: Create a New Campaign

To create a new advertising campaign, go back to the Advertising dashboard and click on "Create a new campaign." Follow the prompts to set up your campaign, including selecting the campaign type, setting a budget, choosing products to advertise, and defining your target audience.

How to Analyze Sales in the Amazon Seller App

Analyzing your sales data is a crucial part of running a successful Amazon business. It provides insights into your store's performance, helps identify trends, and informs your strategic decisions. Recognizing this need, Amazon has integrated a comprehensive sales analysis feature into its Amazon Seller App. It gives you a real-time overview of your sales data, broken down into easy-to-understand metrics that you can access anytime, anywhere. Let's take a look at the steps to analyze sales in the Amazon Seller App:

Step 1: Open the Amazon Seller App

Launch the Amazon Seller App on your device. This handy tool is your gateway to a wealth of information about your Amazon business.

Step 2: Access the Sales Dashboard

From the app's home screen, tap on the "Sales" icon. This brings up the sales dashboard, which provides a snapshot of your store's performance.

Step 3: Understand the Sales Summary

At the top of the sales dashboard, you'll see a sales summary for different time periods: Today, Yesterday, Last 7 Days, and Last 30 Days. These snapshots give you a quick overview of your store's recent performance.

Step 4: Dive Deeper with Sales Charts

Below the sales summary, you'll find interactive sales charts. These graphs show your sales trends over time, allowing you to identify patterns, peaks, and troughs in your sales data.

Step 5: Analyze Individual Product Performance

Scroll further down, and you'll find a breakdown of sales by individual products. This feature helps you understand which products are your top performers and which ones may need more attention.

How to Respond to Customers in the Amazon Seller App

As an Amazon seller, providing excellent customer service is crucial for maintaining positive reviews and fostering customer loyalty. One way to ensure prompt and efficient communication with customers is by utilizing the Amazon seller app. This powerful tool allows sellers to respond to customer inquiries instantly, leading to enhanced customer satisfaction and increased sales. In this guide, we will outline the steps to respond to customers in an instant using the Amazon seller app, enabling you to provide exceptional customer service.

Step 1: Install the Amazon Seller App

To begin, download and install the Amazon Seller App on your mobile device. This app is available for both Android and iOS platforms, and it provides a user-friendly interface for managing your Amazon seller account.

Step 2: Enable Notifications

Make sure to enable notifications within the Amazon Seller App to receive instant alerts whenever a customer sends a message or asks a question. This will ensure that you stay informed and can respond promptly to customer inquiries.

Step 3: Access Customer Messages

Open the Amazon Seller App and navigate to the "Customer Messages" section. Here, you will find a list of all customer inquiries and messages. Tap on a specific message to view the details and respond accordingly.

Step 4: Craft a Professional Response

Compose a well-crafted, professional response to address the customer's inquiry or concern. Ensure that your response is concise, clear, and provides a solution or relevant information. You can use pre-written templates or customize your response for each customer.

Step 5: Utilize Quick Reply Templates

Save time by utilizing Quick Reply templates within the Amazon Seller App. These templates are pre-written responses that you can customize and use for frequently asked questions or common customer inquiries. Select the appropriate template, make any necessary adjustments, and send it to the customer.

How to Monitor Your Account Health in the Amazon Seller App

Monitoring the health of your Amazon seller account is crucial for maintaining a successful and profitable business. By regularly assessing key metrics and identifying potential issues, you can take proactive steps to improve your performance and ensure compliance with Amazon's policies. The Amazon seller app provides valuable tools and insights to monitor your account health conveniently. In this guide, we will outline the steps to effectively monitor your account health using the Amazon seller app, enabling you to make data-driven decisions and optimize your selling strategy.

Step 1: Install the Amazon Seller App

Start by downloading and installing the Amazon Seller App on your mobile device. This app is available for Android and iOS platforms, providing you with instant access to essential account health metrics.

Step 2: Access Account Health Dashboard

Open the Amazon Seller App and navigate to the "Account Health" section. Here, you will find a comprehensive dashboard displaying your account's key performance indicators, including order defect rate, late shipment rate, and customer metrics.

Step 3: Review Performance Metrics

Thoroughly review the performance metrics on the Account Health Dashboard. Analyze your order defect rate, which includes negative feedback, A-to-z Guarantee claims, and chargeback disputes. Evaluate your late shipment rate, customer service performance, and policy compliance to identify areas for improvement.

Step 4: Address Performance Notifications

Check for any performance notifications in the Amazon Seller App. These notifications alert you to specific issues that require attention, such as high return rates or policy violations. Take immediate action to resolve these issues and prevent further account health deterioration.

Step 5: Take Corrective Actions

Based on the insights gained from the Account Health Dashboard, develop a plan to address any deficiencies. Implement corrective actions, such as improving your product quality, enhancing your shipping and handling processes, or providing better customer support. Regularly monitor the impact of these actions on your account health metrics.

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